Predictably Irrational (Q7239645)

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book by Dan Ariely
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Predictably Irrational
book by Dan Ariely

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    Predictably Irrational (English)
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    The Hidden Forces That Shape Our Decisions (English)
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    1 reference
    10. The Power of Price / This was ... But one day in 1955, a cardiologist in Seattle, Leonard Cobb, and a few col­ leagues became suspicious. / Bibliography and Additional Readings / Chapter 1 0 : The Power of Price / BASED ON / Leonard Cobb, George Thomas, David Dillard, Alvin Merendino, and Robert Bruce, "An Evaluation of Internal Mammary Artery Ligation by a Double-Blind Technic," New England Journal of Medicine (1959). (English)

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