On the ambivalence-indifference problem in attitude theory and measurement: A suggested modification of the semantic differential technique (Q59663451)

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article published in 1972
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On the ambivalence-indifference problem in attitude theory and measurement: A suggested modification of the semantic differential technique
article published in 1972

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    On the ambivalence-indifference problem in attitude theory and measurement: A suggested modification of the semantic differential technique (English)
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    Kalman J. Kaplan
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    1972
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    77
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    5
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    361-372
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