The Influence of Source Credibility on Communication Effectiveness (Q55890144)

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article by Carl I. Hovland & Walter Weiss published 1951 in Public Opinion Quarterly
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The Influence of Source Credibility on Communication Effectiveness
article by Carl I. Hovland & Walter Weiss published 1951 in Public Opinion Quarterly

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    The Influence of Source Credibility on Communication Effectiveness (English)
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    Carl I. Hovland
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    Walter Weiss
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    1951
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    15
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    4
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    635
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