Should persuasion be affective or cognitive? The moderating effects of need for affect and need for cognition. (Q50799509)

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scientific article published on 14 March 2008
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Should persuasion be affective or cognitive? The moderating effects of need for affect and need for cognition.
scientific article published on 14 March 2008

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    Should persuasion be affective or cognitive? The moderating effects of need for affect and need for cognition. (English)

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