brand management (Q453181)

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process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating differentiation from competition and building loyalty among customers
  • branding
  • Branding
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Language Label Description Also known as
English
brand management
process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating differentiation from competition and building loyalty among customers
  • branding
  • Branding

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2 Touch Point Wheel.jpg
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