When communications collide with recipients' actions: effects of post-message behavior on intentions to follow the message recommendation (Q36658269)
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scientific article published on July 2003
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English | When communications collide with recipients' actions: effects of post-message behavior on intentions to follow the message recommendation |
scientific article published on July 2003 |
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When communications collide with recipients' actions: effects of post-message behavior on intentions to follow the message recommendation (English)
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Dolores AlbarracĂn
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Joel B Cohen
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G Tarcan Kumkale
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1 July 2003
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834-845
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