How Large and Long-lasting Are the Persuasive Effects of Televised Campaign Ads? Results from a Randomized Field Experiment (Q33321657)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | How Large and Long-lasting Are the Persuasive Effects of Televised Campaign Ads? Results from a Randomized Field Experiment |
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How Large and Long-lasting Are the Persuasive Effects of Televised Campaign Ads? Results from a Randomized Field Experiment (English)
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Alan S. Gerber
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James G. Gimpel
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Daron R. Shaw
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February 2011
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105
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1
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135-150
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