When Consumers Advertise Brands Online: A New Theoretical Model of Ad Effectiveness for the YouTube Generation (Q108930025)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | When Consumers Advertise Brands Online: A New Theoretical Model of Ad Effectiveness for the YouTube Generation |
scientific article |
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When Consumers Advertise Brands Online: A New Theoretical Model of Ad Effectiveness for the YouTube Generation (English)
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30 March 2012
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1
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1
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153-185
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