sustainability marketing myopia (Q7649557)
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term used in sustainability marketing referring to a distortion stemming from the overlooking of socio-environmental attributes of a sustainable product or service at the expenses of customer benefits and values
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | sustainability marketing myopia |
term used in sustainability marketing referring to a distortion stemming from the overlooking of socio-environmental attributes of a sustainable product or service at the expenses of customer benefits and values |