push–pull strategy (Q1150477)

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business strategy analyzing whether control information flow follows the flow of goods (push) or flows in the opposite direction (pull)
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English
push–pull strategy
business strategy analyzing whether control information flow follows the flow of goods (push) or flows in the opposite direction (pull)

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    The image shows a technology push, mainly driven by internal R&D activities and market pull, driven by the external market forces. (English)
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    CONWIP English.png
    2,378 × 1,369; 252 KB
    The original meaning of push and pull, as used in operations management, logistics and supply chain management. In the pull system production orders begin upon inventory reaching a certain level, while on the push system production begins based on demand (forecasted or actual demand). The CONWIP is a hybrid between a pure push and pure pull system. (English)
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