Bringing the frame into focus: the influence of regulatory fit on processing fluency and persuasion (Q44759886)
scientific article published in February 2004
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| English | Bringing the frame into focus: the influence of regulatory fit on processing fluency and persuasion |
scientific article published in February 2004 |
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Bringing the frame into focus: the influence of regulatory fit on processing fluency and persuasion (English)
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Angela Y Lee
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Jennifer L Aaker
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1 February 2004
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86
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2
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205-218
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