The Motivation Layer (Q141131016)
A category of audience data focused on people's underlying motivations and values, as opposed to their observed behavior or demographics.
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | The Motivation Layer |
||
| English | The Motivation Layer |
A category of audience data focused on people's underlying motivations and values, as opposed to their observed behavior or demographics. |
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